More than just a Gift Package
Since then, we've gradually migrated other favourites from glass to cans, and including Wassail, we now have four canned ciders, which, lo and behold, is just the right number to make the lovely little gift pack pictured above!
When I see how this gift package has come together in the past few days, I'm delighted that we have something fun like this to offer you, our customers. But also, it represents something about the evolution of our little business. Behind the cardboard and the four cans of cider, this little package embodies so many decisions made, risks taken, and experiments tried over the past couple of years. Failed attempts, small successes, course corrections. It's a testament to many things, but maybe most of all, to the perseverance of Matt Steinman, our production guru. He's the one that makes the things that you enjoy drinking. He relishes the thrill of innovating, and carries the serious weight of quality and safety. And he does it all with grace and a chill vibe. It's good to have Matt on our team!
Back to the upcoming holidays, though - if anyone on your holiday gift list is a cider lover, we've got you covered.
Leave a comment
Comments will be approved before showing up.
Also in Emergent Threads
What a time to be a friend of the United States
In one sense, a country is just lines on a map - lines drawn through history by enmity and alliance, war and concord, give and take. A country is the powerful story contained within those lines.
The Story of Eve
Before Eve Went Badass, she had to be born. And that story, like so many do, begins at a kitchen table.
Brent Klassen
Author